Stephanie Smith, NY Post
Bon Appétit staffers apparently caused a ruckus at their new 1 WTC offices by burning sage in the skyscraper Thursday morning and setting off fire alarms.
Bon Appétit staffers caused a ruckus after burning sage at their new One World Trade Center offices. Photo: Getty/Bon Appétit
The Condé Nast mag’s executive editor, Christine Muhlke, posted on Twitter: “Sage burning in the new WTC offices sets off fire alarms for an hour. #worth it.” (It isn’t the first time sage has been singed around the foodies: Slow Food pioneer Alice Waters introduced her pungent custom at a gathering at Bon App’s old test kitchen in November 2013, where perhaps the tradition was picked up.)
But perhaps not wanting to seem disrespectful of their new digs, a rep for the magazine declined to comment, while Editor-in-Chief Adam Rapoport said, “It didn’t happen.” Muhlke removed the tweet.
Either way, Condé Nast sources told us alarms are often blaring on all floors because the building’s conducting “regular fire drills.”
Bon Appétit moved into their new space this week, and we hear neighbors on the 36th floor, from Wired, arrive on Friday.
Most other Condé titles have made the move.
