9/11 Tribute Center programs are offered throughout the year. Lectures, educational workshops and support programs are available to unite family members who lost loved ones, survivors, Lower Manhattan residents, rescue and recovery workers and volunteers who assisted in the aftermath of 9/11. Visit tributewtc.org for a schedule of upcoming programs and events.

Loading Events

« All Events

  • This event has passed.

WPIX’s World Trade Center tribute

April 4, 2017 @ 7:00 pm - 8:00 pm

The World Trade Center’s Twin Towers were dedicated on April 4, 1973.

Twelve years later, WPIX TV launched a campaign to promote the station (Channel 11) called “The Big Idea,” which featured a fictional station executive named Henry Tillman whose one job was to find a big way to promote Channel 11. The poor guy never quite realized the best promotion was the Twin Towers. This is one of those commercials.

For more, click here or here at 7:00pm on Tuesday, April 4, 2017 for a special streaming of the WPIX documentary about this campaign.


April 4, 2017
7:00 pm - 8:00 pm
Event Category: